Abstract

Using Baidu Index as the tool and the Grand Tang Dynasty Ever-Bright City as the keyword, this study systematically examines the temporal trend of online interest paid to the site by the public from January 1, 2022 to September 30, 2025. The aim is to identify the dynamic patterns hidden in the data and to offer numerical guidance for the scenic area to refine its operation strategies and service policies. The results show that, since the digital era began, the keyword has generated a high search volume with obvious fluctuations; outside a few pronounced peaks, the index remains relatively stable. Searches from PC are consistently lower than those from mobile devices and also below the overall trend. In short, by integrating its unique cultural advantages with modern tourism, the Grand Tang Dynasty Ever-Bright City has created an appealing destination rich in cultural meaning and is well liked by the public. This innovation not only boosts the tourism industry of Xi’an but also provides a reference for other attractions in China.

Keywords: The Grand Tang Dynasty Ever Bright City, Baidu Index, Search engine, Temporal trends, Social-media-famous destination